Monday, September 18, 2006

America needs better billboard slogans

Over the weekend I was running some errands and saw several poltical billboard for big candidates running this fall. I will tell you the slogans, then take them apart, and give my vote...but I would love to hear yours.

"America Needs Utah"
"Justice First"
"Experience Matters"
"The Real McCoy"

These are two Democrats, two Republicans, two terrible slogans and two not so bad ones.

St. Rep. LaVarr Christensen wins the prize for worst slogan: America Needs Utah. What does that mean? You are driving on the freeway or a state highway like 700 East and you see this sign, what are you supposed to think? He represents "Utah values" (aka LDS dogma)? Jim Matheson doesn't represent his state? I just don't understand what LaVarr is trying to get at. Moreover, the photo they chose is terrible...he looks like a cross between a horse and chipmunk. Grade: F-

Second to last place is St. Sen. Scott McCoy, or "the Gay" as Sen. Buttars calls him. His attempts at being clever fail miserably as cliched as they come. there was more to the slogan, but I can't even remember it...something like "people over politics" or something. And I am one of the most informed/interested voters in his district. That shows you something. He also gets a demotion for his campaign literature with the title "You've got issues." I really hope he didn't know they alternative meaning of that line. Grade: C--.

Attorney Loha Miller comes in second in a tight race for best slogan. The republican nominee for DA, Justice First is a pretty good slogan. But is that a subtle jab at the current DA, saying that politics comes first, or what? The reason she got second place was the "ask a cop" logo over a badge, in apparant reference to her endorsement to current SL Co. Sheriff Aaron Kennard [R](who is also up this year) least that is what I could come up with. What does ask a cop mean? Was she endorsed by a policeman union? If so, that would have been better than ask a cop. Every time I see her signs, I wonder what that means. Also, the colors are not compelling. Grade: B+

SLC Attorney Sim Gill wins for the best billboard. Sim's is simple: white background, read and blue letters. "Experience Matters" clearly says "i have relevant experience that my opponent doesn't have" which is true. Sim was an DDA here before he got ELECTED as the City Attorney, she contracts out misdemeanor cases for small municipalities within county limits. He has tried many more cases, more complex cases, than Loha. That complex message is boiled down to "experience matters" without losing much of the punch. Grade: A-

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