...more Utahns tuned into KUED Channel 7 and KBYU Channel 11 for the first episode of "The Mormons" Monday night than watched KJZZ Channel 14 and cable's TNT simulcast of game 5 of the Utah Jazz playoffs.
"It's the highest [ratings] we've ever had," said KUED General Manager Larry Smith. "This is very phenomenal and very unusual." He said KUED likely will re-run the series in mid-summer.
According to Nielsen Media Research, Monday's episode on the history of the LDS Church drew a 17.9 rating and Tuesday's segment earned a 17.7. Normally, KUED's weekly nighttime ratings are between 1.8 and 2.
Nationally, the series was also was a relative hit. At a 3 rating, the documentary captured nearly double the viewers of a normal PBS weeknight, said KBYU spokesman Jim Bell.
I wonder what would have happened if 'the Mormons' was on the same night as game 7.
The show was really well done I thought and gave sound voice to LDS skeptics and faithful alike. It also explained the various portions of LDS dogma that so many non-LDS folks find so unusual and confusing. And it explained polygamy well, which is the number one thing people "know" about Mormons.
When I met people in college, I would say that I was from Utah. The next thing out of my mouth would be "but I am not Mormon." and then the part after that would be "only a handful of crazies are polygamists still, the Church hasn't been polygamous for over hundred years."
Consider this yet another thread where I can be educated on LDS theology, and people's views on the documentary (especially if there were errors or offensive material).