Monday, August 06, 2007

Becker's guerrilla marketing

First, there was the YouTube campaign commercial (H/T Jen's Green Journal)

Next, there was the Facebook entry. The profile is complete with a photo album, interests, bio, and logo:

Campaign Manager Dave Everitt, who turns another year older in two days, is really launching a viral guerrilla marketing campaign to generate buzz for his boss Ralph Becker. I like the innovation, and Dave, maybe you should work in advertising, not law or politics.

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