First, there was the YouTube campaign commercial (H/T Jen's Green Journal)
Next, there was the Facebook entry. The profile is complete with a photo album, interests, bio, and logo:
Campaign Manager Dave Everitt, who turns another year older in two days, is really launching a viral guerrilla marketing campaign to generate buzz for his boss Ralph Becker. I like the innovation, and Dave, maybe you should work in advertising, not law or politics.